Demo concept · Built by ExM & Co. · Fictional business
Automated customer systems · demo

Winning back a customer costs 5× less than finding a new one.

Hearth & Haven wins them back automatically — with timed win-back texts and a review engine that runs itself while the staff sells candles.

9%
lapsed buyers return
$8.5k
recovered yearly
212
Google reviews
The win-back text
Hearth & HavenToday
Today 10:04 AM
Hi Maya, we miss you at Hearth & Haven! It’s been 90 days — here’s 15% off anything this week, on us.
HAVEN15
10:04 AM
Oh this is perfect timing — I need a gift! See you Saturday.
10:31 AM
We’ll have the kettle on. — The Haven team
10:32 AM
iMessage

Sent automatically, 90 days after Maya’s last visit. Zero staff effort.

The leak

Most shops don’t have a traffic problem.
They have a leak problem.

A customer buys a stoneware dinner set, loves it, tells a friend — and is never heard from again. Not because the shop failed. Because nobody followed up.

One-time buyers vanish

Nearly half of first-time buyers never come back — not to a competitor, just to silence. The shop never learns why, because it never asks.

No follow-up exists

Receipts go in the bag, the moment ends. No thank-you, no check-in, no reason to return — the relationship flatlines the day after purchase.

Reviews are never asked for

Happy customers don’t review on their own — busy ones do even less. The shop’s 5-star reality never makes it onto Google, so strangers never see it.

The shop

A little shop with a lot worth coming back for

Hearth & Haven sells the pieces that make a house feel like home — the kind of things people buy once, love daily, and happily buy again as gifts.

Stoneware dinner sets

Hand-glazed 16-piece sets in oat, sage, and charcoal. The signature buy — and the #1 gift purchase.

Belgian linen throws

Stonewashed, sofa-ready, impossible to walk past. Average second purchase within 60 days.

Oak cutting boards

End-grain oak, food-safe oil finish, engraved in-store. The add-on that lifts every basket.

Beeswax candles

Poured two streets over, honey-and-cedar scent. Bought on impulse, repurchased on ritual.

Two systems, zero extra staff

Walk through each flow

Both run on the customer’s phone number, captured once at checkout. After that, the shop does nothing — the system does everything.

Built by ExM & Co.

This is a demo concept.

The real thing plugs into a shop’s point-of-sale, captures numbers at checkout, and runs both systems quietly in the background. No apps for staff to learn, no dashboards to babysit.

See what ExM builds →