Demo concept · Built by ExM & Co. · Fictional business
Meridian Accounting Group · CPA · Tax · Advisory

Every lead answered in 60 seconds. Every quote followed up. Nothing slips.

Meridian is a fictional firm — but this intake system is real thinking. Below is a working demo of the client-intake form: fill it in like a prospective client would, and watch the automated follow-up sequence fire, step by step.

60-second first response, 24/7 Every quote chased, automatically No lead ever forgotten

The leak

Here's where firms quietly lose money

Not on the work — the work is excellent. It leaks out in the gaps between inquiries, when nobody is officially in charge of following up.

01

Intake happens between client work

A partner squeezes new-lead emails between filings and payroll runs. Every reply waits its turn — behind paying clients who already get priority.

02

Leads wait days, not minutes

Most buyers hire the firm that responds first. By the time Tuesday's callback happens, they've already signed with whoever answered on Friday.

03

Quotes die unsigned

The proposal goes out, then… silence. Follow-up is “when I get to it” — and it never gets got. The engagement quietly evaporates.

The fix isn't working harder — it's a system that answers instantly and follows up forever, whether the partners are in the office or not.

The demo

Watch the automation work

This is the firm's intake form — the one a prospective client fills in. Submit it, and the page reveals exactly what the automation does next: every message, every step, timed like it would be in real life.

New client intake

Meridian Accounting Group · response time: under 60 seconds

Live demo

Please add your name and choose a business type and revenue range.

Demo only — nothing is sent or stored. This page has no backend.

Here's what just happened — automatically.

The moment Sarah hit submit, the firm's intake system took over. No partner lifted a finger. Watch each step fire:

0 minutes · Instant

The 60-second welcome

Trigger · intake form submitted

Two channels, under a minute. Sarah feels seen while she's still thinking about the firm — not three days later.

SMS · now
MERIDIAN ACCTG
Thanks, Sarah! We received your tax-planning inquiry. Your consultation options: meridian.example/book
MERIDIAN ACCTG
No prep needed — just bring your questions.

What the client sees: an SMS in their pocket and an email in their inbox, seconds after submitting.

Day 2 · Check-in

The proof nudge

Trigger · no consultation booked after 48 hours

A warm nudge with proof — sent only if Sarah hasn't booked yet. Never spammy, never to someone already in the diary.

WHY THIS SENT
  • 48 hours passed since intake
  • No consultation booked
  • Client opted out → would skip

Smart rule: this email only fires when it should. Booked clients never see it.

Consultation booked · Auto-prep

The pre-meeting checklist

Trigger · consultation confirmed in calendar

The moment the booking lands, the checklist goes out. Meetings start prepared — no more “oh, I didn't know to bring that.”

SMS · reminder
MERIDIAN ACCTG
Reminder: your consultation is tomorrow at 10:00 AM. Reply C to confirm.

Checklist email at booking, SMS reminder the day before — no-shows drop.

Day 4 · Proposal guard

The unsigned-quote rescue

Trigger · proposal sent, unsigned after 4 days

Unsigned quotes get a polite, automatic second chance. No partner has to remember — the system watches every open proposal.

WHY THIS SENT
  • Proposal sent 4 days ago
  • Not signed yet
  • Signed → would skip, send onboarding

This is the step that rescues the engagements firms usually lose in silence.

The math

Follow-up alone pays for the system

Conservative numbers. No heroic assumptions — just the engagements that currently die in silence.

5
extra signed engagements per year
×
$3,000
average annual fee per engagement
=
$15,000
per year, from follow-up alone
$15,000 / year
recovered by automation nobody has to remember

That's one quiet year of rescued quotes — no extra marketing spend, no extra staff hours. Just every lead answered and every quote chased.